Friday 30 December 2016

52 Great Ideas to Enhance your Online Marketing Strategy and Online Reputation

Hi there...

Done! fyi would like to take this opportunity to wish you a Merry Christmas and a Happy New Year.

As we work on our social media strategy I thought you may find it useful to read about what we learned.

The best thing is to focus one hour per week on building your online reputation. 

So here we go: 2017 is just around the corner, 
Make sure that you are registered on all the vibrant networks out there. 
Make sure that your material always speaks consistently on all platforms, and 
Make sure that you use each platform for the purpose that it was created. 

Why they exist in one sentence

Blogs are for short, interesting stories about you and what you have been doing. Not for advertising

Facebook is an awareness of things happening that you are doing - grow organically - 1 real click = 100 random unknowns

Twitter is for passing thoughts that last a few seconds (unless you are Donald Trump) - avoid RT of other people's quotes - be original

Instagram is for you to visually entertain others - great pics, few words
LinkedIn is Facebook for business. Share what you are doing, but strictly business. Strong for recruitment of key personnel

YouTube is a  power booster. It is the second largest search engine and will attract people. Proliferate good material, create focused originals

Google + depends upon which market you are in. USA is strong. Similar to Facebook and great for assisting in your SEO

Pinterest is for collections of ideas. Gather your internet web thoughts and musings into one place and categorize what you found


Think about this: if you spent 1 hour per week on social media and you spent just 7 minutes on each of these platforms you would have a formidable and active network of things going on that will slowly build up into a wave of  online credibility.

Remember that your business will do better if you have some links going out to major websites, and links coming in. 

TECHNICAL STUFF

Meta tags - these are found in your homepage code - there are many strategies for this. Make sure that you have your keywords there

Text in your site - ensure that the keywords you put in your website text are consistent with the keywords you want to be known for, the ones that you have used in your meta tags

Headers within your webtext - ensure that the headers in your webtext contain important words <h1> and onwards (you may need help with this)

Google Business - Register your business on Google Business - this has important influence on your ranking with Google. 

Google Maps/Earth - tag your business location/s - make sure that you are dropping your pin in the right place 

W3C - being compliant in your webcode may not seem important to you, but this is what ensures that your site will work on every platform - you can check your site by clicking here https://validator.w3.org/ - if it shows you errors you will  need your web programmer to fix it. Worth doing

If you do all of these things, you will automatically rank well in Google. Why? Because these are logical and reasonable steps that show you are a credible business. 

After that you can take a look at this list from Shopify  and use their 52 ideas as a weekly thought starter for 2017 


If you have reached this far and you would like to receive a weekly calendar reminder for your business hit reply and say YES - and I will get that out to you. 

Wish you a great season.

Best

Mark 



  

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