"Transform your management team team
right in front of your eyes with Master Trainer Mark Dickinson and the basic
principles of the 70 by 7 success formula."
In our industry today, there is a total
disconnect between owners and employees. An owner works for their dreams to
come true. It is their urgent desire to attain amazing results from their
investment of time, energy and passion that drives them. The ‘best employee
ever’, is, and will always remain, an employee. And at that level, no matter
how much commitment they show and how hard they work, they are employed. The
goals of the two entities are forever on different trajectories and ‘never the
two shall meet’.
Where they differ
An owner does not need an alarm
clock to get them going or to keep them focused. It is innate. This is their
investment. This is their baby or their empire. They grow it and build it and
pour themselves into it day after day. At no point do they allow themselves to
slacken off the pace. It is fuelled by a burning desire for growth and perhaps
a little narcissism. No obstacle will stop them. Employees are often either in
awe of the dedication and commitment of the owner or tired out by it! They have
to run to keep up and have their hands full just getting things done that have
been requested. And they bring with them the baggage of organizational thinking
and college educations. Worse still, they may have some degrees or letters before/after
their name, or a title; and that really slows things down. These two entities
live in entirely different worlds.
Bridge the gap
For a business to be the thriving
success that it was meant to be, there must be a bridge that connects the two
sides. The role of training is critical in bridging this gap. The secret is to
inspire the people who run the business to master what they do. This is very
difficult. It comes back to the clash of the two cultures. Employees’ journeys
involve growing a career, even if they are senior company directors. It is
incredibly difficult to get the buy- in, but the Holy Grail is in having highly
empowered focused individuals whose sole objective is to add massive value to
the business; a group that is intensively focused on what they can contribute,
rather than meeting their own needs. It’s a fabulous scenario, and when it
works, you get a result the likes of which are not commonly found.
Secret sauce
Up front, the personal commitment
and dedication of each person is tested and refined through intensive,
immersive training experiences. The objective is to get the team to aspire to
be with the best in class and learn from the world’s best, modeling what the
greats are doing or have already done.
The perfect meeting
Next, the team is guided into
developing a perfect meeting scenario. This is where high energy interaction
plays a massive role and individuals begin to meld into a harmonious group of
like-minded team members. Research suggests that the most powerful group
dynamics can be generated with a team of between six and 12 people (Parkinson’s
Law by C Parkinson), and so we chose seven. This isa superb numberwith so many
connotations and meanings. One of the greatest attributes is that seven
provides sufficient number of members to engender good discussion, and yet
ensures that every decision will always have a majority. The perfect meeting
also — S. Transform your management.
The formula: 70 by 7
Creating intense personal growth opportunities
within the organization can be the powerful and effective force required for
change. A very special formula can deliver this within an organization with
powerful results. This formula has multiple ingredients has a special time
segment assigned, 70 minutes. There is a blueprint for the meeting that
effectively dictates the activities that transpire during the allotted time,
stating what must be done during each of the seventy minutes.
Seven
Seven is not a gimmick and is far
more than just a theme. There are seven team members, there are seven topics
that are discussed, one per week for seven weeks, and there are 70 minutes
allocated The cycle is repeated seven times per year. The topics are carefully
selected to give team members the opportunity to focus their entire abilities
on one topic per week. Over the seven weeks they will cover every aspect of
their business. This creates an absorbing and challenging business activity
that develops strength at the core because by its nature, it drives each team
member to go out and find out about every part of the business they are in. The
key is Business Mastery We are not here to dabble We are not here to pander to
ego. We are solidly devoted to mastering our business and knowing everything
there is to know about it. Having understood our business, then to constantly
and never- end kingly improve it.
The meetings follow a cyclical plan
The business needs a map. You
have to know where you are going. Appropriately, in the first week of each
seven-week cycle, the meeting is focused on the business’s map. Where are you
going?
Product
Here, the group focuses on
product, services and delivery. What is it that we actually sell? How do we
provide it and how do our customers get it?
Marketing
Massive marketing is all about
being a fire-starter. Ask questions that change the way things are done. It
looks at internal and eternal customers and asks what we do for the general
public too. We ask, “What could we do for our customers?” and “What would be
our best offer ever for our customers?” We look at the origins of our customers
and pose the question, “What would business be like if we were to have every
customer we have ever had?” and “What would our business be like if every
single person were engaged in marketing?”
Numbers
Here we learn to love numbers; to feed on them
and to thrive from knowing what they really say. We encourage understanding of
the balance sheet, cash flow and P&L (profit and loss). We ecplain how they
are tied together and spark some interesting thoughts on how to grow the bottom
line in a short time.
People
Employees always talk about
people being the capital of the company. And so they are. In this session, we
look at people from multiple angles. We talk about our most valuable asset:
personnel. We encourage an honest reflection of the weak links and identify new
choices that could instantly revive the business.
Processes
Evaluating how or why we do
something the way that we do has never been so thrilling Value chain management
is a detailed and in-depth look at our key processes. We evaluate the sequence
of events in each activity and seek to discover how many handovers and receipts
of information there are in any gen process. The fun then is to see by how much
we can reduce the number of processes involved and still get the job done to
the same standard, maybe even better.
Customers
We say that we live for our customers The
truth is, customers are frequently very far from the center of an
organization’s lifestyle. In 70 by 7 it is paramount that the customer is
enshrined in the center of our thinking. The reason that customers are the 7th
topic is so that we will have adequately prepared the groundwork for the work
we do to encourage and enhance greater levels of customer service. We ask two
important questions
How do we keep the customers we have? How do we get more customers?
For a business to be the thriving
success that it was meant to be, there must be a bridge that connects the two
sides. The role of training
is critical in bridging this gap.
The outcome
You may say, well that all sounds
good, but does it really work? After all, we are actually busy working and we
have a lot to get done. True why should we waste a precious hour and 10 minutes
every single week doing this? The beauty of 70 by 7 is that each member of the
group will take the leadership for one week’s event, each cycle, so by the end
of the year, every team member has hosted the meeting, leading on each of the
seven topics. The shift that takes place is imperceptible at first. Team
members start by dragging their feet and nagging about the demands of this
process. The growth, unity and intensity of intelligent ideas that burst forth
from this immersive style of training are immense. Businesses that employ this
process are transformed. We implemented this process in the number one hotel in Asia - Shinta Mani Hotel — with
mind-blowing results. An organization that is willing to be the best is willing
to invest to get there. The outcomes far outweigh the challenge of instilling
the process. © When 70 by 7 is fully implemented, believed in and invested in,
people work less on doing unimportant things and dedicate their time and their
minds to doing powerful and important productive business that leads to
organizations expanding and multiplying.
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